Work
Experience
2021 - Present
DraftLine - Senior Copywriter
Brands: Stella Artois, Corona, Castle Duble Malt, Carling Black Label, Castle Lite, SAB Corp & AB InBev Africa.
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​Creating through-the-line concepts and copy for multiple global, regional, and local beer brands with a digital bias. As well as Corporate and Internal Communications for SAB, AB InBev and DraftLine respectively.
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2019 - 2020
Cheil - Digital Campaign Copywriter
Brand: Samsung SSA & ROA
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Creating copy for Samsung campaigns across digital platforms like mailers, landing pages, GDN, social, app banners and so on, as well as copy-proofing all creative before dispatchment.
2018 - 2019
Telesure Investment Holdings - Digital Copywriter
Brands: TIH, Dialdirect, Budget Insurance and Auto & General Insurance.
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​Writing cross channel copy for multiple brands for direct marketing, social media, generic media, digital, customer engagement and PR pieces.
2017 - 2018
Wunderman - Copywriter
Brands: Telkom, Openserve, BCX, Yellow Pages
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Led creative development for multi-channel campaigns across FMCG and tech clients. Collaborated with strategy and digital teams to deliver content that drove engagement and conversions. Note: Wunderman later merged with JWT to become Wunderman Thompson, now part of VML.
Education
2035 - 2035
Establishment Name | Master’s Degree
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2035 - 2035
Establishment Name | Bachelor's Degree
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Skills
& Expertise
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