What Does a Copywriter Even Do?

Oh, you mean besides everything? I write. I strategize. I decode briefs written in hieroglyphics. I make brands sound human. I make humans click “Buy Now.” I’m part psychologist, part salesperson, part caffeine-fueled wizard.

Started in 2007 with a pen, a pad, and a dream (plus a degree in English & Communication). Fast-forward 15 years: I’ve evolved into a Communications Strategist and Specialist who doesn’t just write; I'm an architect for narratives across platforms, teams, and tech.

My Daily Circus Includes:

• SEO blogs that Google actually likes.

• BOT copy that sounds smarter than your ex.

• Radio scripts so loud, you'd think it's Broadway; just with more vuvuzelas!

• Ad scripts, app notifications, newsletters, and the occasional billboard that makes you miss your turn.

• Collaborating with designers, devs, PR, legal, and that one guy who always wants “just one more tweak”

AI? I Write for It.

I feed the machines. I write BOT flows, optimize for algorithms, and still revert back to sound like a real person. I build calendars, craft campaigns, and make sure your brand doesn’t sound like it was written by a toaster.

Research? I’m Basically a Detective.

I stalk competitors, dissect briefs, and dig up insights like it’s CSI: Copywriting Edition. I don’t guess, I know.

I Also Clean Up Everyone’s Mess

Proofreading? Yep. Rewriting? Constantly. Brand voice guardian? Absolutely. AI writing? Not the biggest user, but the biggest critic and decoder! If your copy’s broken, I fix it. If it’s boring, I resurrect it. So yeah, what does a copywriter do? We write. We wrangle chaos. We make magic. And we do it all before lunch. Need words that work? Slide into my inbox.

Yours in caffeine and commas,